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Case Studies

List Building Case Study: The Aqueduct Newsletter

The Aqueduct is a twice weekly conservative news aggregation newsletter. It had a unique editorial direction in that it was sarcastic and took the news lightly. There are a lot of conservative companies, but few use humor as a way to differentiate themselves. Every Tuesday and Thursday the email would go out at 6:30 am … Read more

SEO Case Study: Gold River Trading Co.

Gold River Trading Co. is an ecommerce business that sells high quality tea. They’re a proud American company. They promote their tea, saying it is packed in the United States. Patriotism is a big part of their branding and behind a lot of their marketing and copywriting efforts. Aqueduct Marketing has been helping Gold River … Read more